Tuesday, February 16, 2010

Future Group and Tata Teleservices launches GSM mobile services branded T24

Future Group, one of the largest retail chain in the country, has tied a knot with Tata Teleservices to lunch GSM mobile services in the Indian market. This revolutionary service got a fantastic name T24. Tata Teleservices will explore the concept of a marketing coalition between Retailer and Telecom operator by signing this agreement. The Future group will also give some extra talk time to customers on its sales and the company has launched this service with a very invoking tag line Shop more, Talk more and Talk more Shop More’.

Future Group has also explored similar arrangement with Virgin Group in order to offer mobile telephonic services. The CEO of Future Group even said that its customers will get surely shopping advantages for talking and talk-time benefits each time they shop at Future Group and will make sure that this idea will be completely based on dedication, commitment and trueness for its customers.

This service will also strengthen the company’s presence in the consumption space—in keeping with their vision of offering an incomparable shopping experience to their true-hearted customers, cutting across product and industry categories.

Managing Director TTSL, has said that this is a fresh, unequaled mobility brand that they have launched and is going to be acquirable to people who shop at any of the Future Group Outlets. So when they shop they also have the chance to talk. They will also give all details regarding the plan as they gradually set-up this service. They are right now working on those details and hopefully they will launch it in about 90 days time.

The Company has not yet revealed the details about the tariffs but said that the service will provide a free airtime to consumers who shop at any of the Future Group Stores and that airtime will be linked to their shopping in some way.

Noticing on TTSL's growth the Managing Director said that the company has added 3 million customers in January already. He even said that till December the company had 57 million subscribers and the company was still waiting for GSM spectrum in Delhi, the nineteenth circle.

The Analysts has given a report saying that Future Group’s 1,000 stores across 61 cities reaching subscribers would be easy for the Future Group and the principle behind the group entering an already herded space with multi-SIMs and lowered ARPUs was not clear.

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